User Personas

Overview:
For Frank's Fixtures, I developed comprehensive user personas to guide the design of their e-commerce platform, ensuring it would effectively serve both professional contractors and retail customers.

Research & Strategy:
I identified three distinct customer segments through:

Analysis of existing customer behavior patterns
Evaluation of diverse user needs across professional and retail segments
Research into purchasing patterns and user motivations
Understanding of price sensitivity across different customer types

Persona Development Process:
While this was a conceptual project, I approached it with real-world methodology:
Stakeholder Alignment
Planned initial discovery sessions with key stakeholders
Established criteria for persona success metrics
Defined collaborative workflow for cross-team input


User Research Framework:
Designed interview protocols for existing customers
Created data collection strategies for user insights
Developed feedback mechanisms for continuous improvement


Persona Creation & Implementation:
Crafted three detailed personas representing key user segments
Built journey maps aligned with each persona's needs
Created evolution strategies for persona refinement


Key Outcomes:
Developed the Home Builder persona focusing on:
Cost-efficiency requirements
Supply chain reliability needs
Bulk purchasing patterns
Project management integration


Sustainability Plan:
Established quarterly review cycles for persona updates
Created frameworks for continuous user feedback integration
Developed metrics for measuring persona effectiveness
Designed systems for cross-team persona utilization

This strategic approach ensures that the personas remain living documents that continue to inform product decisions and user experience improvements.