Frank's Fixtures Website Design

Overview:
Frank's Fixtures is a comprehensive home supply e-commerce platform serving contractors, builders, and homeowners. I designed and developed a responsive website that streamlines the product discovery and purchasing journey through user-centered design principles and modern web development practices.

Research & Discovery:
Through competitive analysis of both independent and chain retailers, I identified crucial user needs and market opportunities. My research led to the developing of three distinct user personas, each representing key customer segments.
Key findings revealed:
Users prioritize high-quality product imagery with detailed specifications
Navigation needs vary significantly between professional and residential customers
Product categorization must balance technical accuracy with intuitive browsing

Design Process:
Starting with brand strategy alignment, I followed an iterative design approach:
Created information architecture and user flows optimized for multiple user types
Developed low-fidelity wireframes to validate navigation and layout concepts
Refined into high-fidelity prototypes incorporating the brand's visual identity
Implemented responsive design using HTML, ensuring cross-device compatibility

Key Features & Technical Solutions:
Implemented an intuitive product categorization system using hierarchical navigation
Developed a custom project save feature allowing users to store product selections
Created an advanced search functionality with filtered navigation
Designed a minimalist interface emphasizing product visibility
Incorporated a scalable color system aligned with brand guidelines

Results:
The final deliverable is a modern, accessible e-commerce platform that serves diverse user needs while maintaining technical excellence. The clean, functional design supports efficient product discovery while the robust development framework ensures reliable performance.